Martha Baker, Executive Director
A native of San Diego, Martha Baker has dedicated her career to helping nonprofit organizations. She graduated cum lade from UCSD’s Revelle College with degrees in Cultural Anthropology and Biology. She pursued graduate studies in Marketing and Public Relations through UCSD and NYU, and received her Certification in Fundraising Management from Purdue University’s School of Philanthropy in 2005.
Ms. Baker’s career has centered around her compassion for the underserved and dedication to conservation. From 1973 to 1997, Martha worked in Sales, PR and Marketing for the Zoological Society of San Diego, where as Marketing Director, she and her team created some of the organizations’ most memorable promotions and advertising. From 1997 to 2000, Martha helped launch a local foundation into 34 states, distributing free refurbished computers to schools. She also consulted other major attractions, museums and festivals across the country in best marketing practices and co-led the Cincinnati Zoo’s 100th Anniversary Celebration.
Compassion for the less fortunate led Ms. Baker to Home of Guiding Hands where she served as Foundation Director until 2005. Her passion for conservation and environmental education was fulfilled as Executive Director of the Volcan Mountain Foundation, Development Director for Anza Borrego Foundation, and Director of Programs and Operations for Horse of the Sun Ranch, a local nonprofit serving veterans with equine assisted therapy. Working with veterans there, Martha realized the huge need in San Diego to provide a healthcare safety net for veterans of all ages. PAVE is a perfect match.
When not at work, Martha and her husband of 41 years enjoy traveling, and family time with their married daughters and 6-year-old grandson. She also enjoys fabric and needle crafts, writing poetry and playing with their three cats, three dogs and 12 chickens.